Samsung Electronics Research Paper Example | Topics and Well Written Essays - 3750 words

Samsung Electronics - Research Paper ExampleSamsung specializes in mobile ph atomic number 53s, tablets, televisions, DVD players, home theaters, digital cameras and other class appliances like washing machines, dishwashers and the like. Samsung focuses on mental hospital and it promotes its services through various global ventures and entities that are formed for such purposes. Samsung Electronics is a subsidiary of Samsung Group. According to the monetary times, Samsung Group was the worlds largest technological alliance in terms of revenue between 2009 and 2012 (Jung-a and Oliver, 2012). As of today, December 13, the stock value of Samsung Group on the Seoul nervous strain Exchange is KRW 1,533,000 which is approximately $1,423 (Reuters, 2012). This is an appreciation all over the previous trading periods which are shown in the chart below Figure 1 Samsung Stock Levels between July 2012 and December 2012 Source, Samsung Website From the stocks levels identified above, Samsun g is doing well in the field of business and it has commendable efforts and results from its operations. The company is a leading firm in the consumer electronics manufacturing and it continues to improve its services and offerings to consumers in different parts of the world. Samsung is represented in 61 countries around the world and it employs 221,000 people (Samsung Values and Conduct, 2012). The company is popular all over the world and it continues to invest in highly innovative technology and systems. This paper involves a critical analysis of Samsungs systems and business processes and structure. It undertakes an in-depth analysis of the various components of the company and the exertion and economy within which it operates her US wing. Industrial Structure The consumer electronics perseverance is estimated to be worth $260.7 billion in 2012 according to projections and estimates made (Elnadi, 2010 p4). This means that it is one of the worlds largest and most lucrative s ectors of business. The consumer electronics industry has an annual turnover that is much more than the turnover of several small and middle-sized economies around the world. The industrys revenue base has increased by 30.6 since the 2007 business year (Elnadi, 2010 p4). This means that it continues to add up to its already consolidated financial worth and this shows that the industry is very progressive and it increases systematically with time. The main features of the consumer electronics industry is that it is highly competitive and customers in the industry are moved by brand loyalty (Elnadi, 2010 p4). The industry is moved by three main things fashionability, innovation and it is research based (Kapur, 2009 p6). Consumers will always flock to buy a product that they deem to be latest and up market. Due to this, the companies in the industry like Samsung has to find ways of bringing new products onto the market to outdo their competitors. This therefore causes the industry to b e steeped in research and innovation. In terms of strategy, the consumer electronics industry is ran through division of labor, a high degree of integration of different units often scattered around the world and it is affected by rapid obsolescence which sparks up the need for innovation to ensure survival (Mourdounloutas, 2011 p2). Due to this, the spate of competition in the industry is extremely high. The consumer electronics industry can best be set forth as an oligopoly. This is because there is the presence of a few, but highly capitalized large entities that are involved in